The first two websites I am looking at are for stations that I feel are quite similar to mine, Kiss FM and Capital FM.
When looking at the Kiss FM website the colour scheme of light and dark blues suggests that the radio station is aimed at a younger audience. However, as the blues are very neutral, this could suggest that the radio station targets both men and women as listeners.
This is also supported by the artists featured on the website (such as Rita Ora, Drake and The Saturdays). It focuses on artists that are contemporary and in the charts, again suggesting that the target audience is around 18-35.
This website suggests that the target audience is very similar to what my demographic will be in terms of age and gender.
Capital FM
When looking at Capital FM's website I noticed almost identical conventions, in terms of colour scheme and artists featured, as I saw on the Kiss website. It again has a range of blue's, suggesting it targets both a male and female audience. It also features recent and popular artists such as One Direction, Calvin Harris and Pharrell.
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