Target Audience and Websites

Everything contained within a radio station's website will give an indication of, and appeal to the target audience. This is another way to determine who the audience is.

I am going to look at the websites of 2 radio stations that are completely different to mine and the websites of 2 websites that are similar to mine.

When looking at the websites I will be analysing the font, colour, words used, tabs, stories shown, competitions, pictures, songs being played and the presenters. I'm going to be relating these elements to the age, gender and class of the target audience to show how important branding the station towards the audience is.