Script for Ocado advert

Scene 1
Sounds of children running around and mum shouting frantically
Mum:
'Emma put your books in your bag, do your coat up'
Shouting up the stairs 
Mum: 
'Alfie brush your teeth, you're going to be late for school'

Voiceover:
Here at Ocado we understand that our customers lead busy lives...

Scene 2
Background office sound effects, phones ringing - the woman picks up the phone 
Mum: 
'Crown International, you're through to the General Manager, how can I help...sorry to hear that, i'll get onto it straight away...' (fading out)

Voiceover: 
...and often don't have the time for a weekly shop at the supermarket

Scene 3
Sound effects of engines running, beeping, a siren. Sound effects of dialling of a phone and someone picking up the phone
School Receptionist:
'St George's Middle School'
Mum: 
'Hi, it's Judy, Emma and Alfie's mum, I'm just stuck in terrible traffic. Would you mind hanging onto the kids for a bit...' (fading out)

Voiceover: 
At Ocado we stock big named brands alongside great value Ocado own label groceries. What's more we deliver directly to your home at a time that suits you.

Scene 4
Sound of car door shutting 
Mum: 
'Emma, i'll be back to get you at 7 after i've picked Alfie up from football'

Voiceover: 
Choose from our handy 1 hour delivery slots everyday from 6am-11:30pm.

Scene 5
Sound of key in the front door, door opening, home phone ringing and the mum picking up the phone 
Mum: 
'Hi mum, yeah i've just walked in the door, how are you...' (fading out)

Voiceover: 
Visit ocado.com today for an exclusive £20 off your first Ocado shop.
Ocado the online supermarket, taking the stress out of shopping

Ideas for Ocado Advert

I wanted to do an advert for Ocado because it fits in with my target audience (20-40 year old females).

• This advert will have a narrative of a busy working women and mother in a number of scenarios that emphasises that she is rushed off her feet and doesn't have time to do the supermarket shop.
• Scenarios will involve woman busy at work, getting the kids ready for school in the morning, stuck in traffic, picking the kids up from school and dropping then at school clubs and getting a phone call from her mother in the evening
• These scenes are accompanied by a voiceover talking about how Ocado can help ease the stress of daily life

Script for Made in Chelsea Album Advert

Opening song- Midnight City by M83

Voiceover:
Made in Chelsea, the soundtrack, volumes 1 and 2.
Featuring music from Haim, Tom Odell, The 1975, Imagine Dragons and Kodaline.
Available to buy on a 4 disk CD and to download on iTunes.

Get the soundtrack of the summer. Out monday.

Second track- by Haim
Third track- by Tom Odell
Third track- by The 1975
Fourth track- by Imagine Dragons
Fifth track- by Kodaline

Ideas for Made in Chelsea Album Advert

I wanted to do an advert for the Made in Chelsea album because it targets my audience of around 20-40 year old females.

Ideas for the advert: 

• Voiceover introducing the name of the album, mentioning some of the artists who appear on it, what formats the album is in and saying where it can be purchased 
• The advert will have extracts from 4 or 5 songs that appear on the album, including the recognisable theme tune to the TV programme (Midnight City by M83) either at the beginning of the advert or at the end

Script for Dogs Trust Advert

(Sad music, sound effects of whimpering dogs and scratching at a door.)

Voiceover:
'In the UK last year over 2000 people where convicted of cruelty to dogs. 

In the UK last year over 30,000 dogs suffered torture, starvation and neglect.

In the UK last year over 4000 dogs were rescued having been abandoned by their owners. 

This year you can make a difference.

A donation of just £5 a month to Dogs Trust will help rescue a dog from a life of pain and cruelty.
Your help can save a dogs life.'

(Music changes to more up-tempo.)

Voiceover:
'Please call 0845845432432 or visit dogstrust.co.uk to help dogs like Billie, Rover and Sadie regain their confidence and live the healthy and happy lives they deserve.

Donate now and help us give a happy home to thousands of stray, abused and abandoned dogs.' 

Ideas for Dogs Trust advert

I wanted one of my adverts to be a charity advert because I thought that it would fit in with the age and gender of my target audience. I also liked that it would give me the opportunity to use lots of sound effects and music.

Below is a list of possible things to include in my advert:

• Sad, slow music
• Sounds of dogs whimpering or howling
• Sounds of a dog scratching at a door
• Serious voiceover using emotive language with emphasis placed on words that will disturb the audience and provoke an emotional response
• Persuasive techniques and repetition in the voiceover
• Then a change in the music- more uplifting
• A change in the tone of voice on the voiceover to make it sound more reassuring
• Happy bark sound effect
• Squeak of a toy and the voice of the owner
• Contact details
• Name of the company repeated throughout
• A slogan

Potential Products to be Advertised

Below is a list of potential things to be advertised on my radio station that will be suitable for my audience:

1) Make-up- I think make-up would be suitable because the target audience of my radio station is predominately female.

• Mac Make up 
• Bobby Brown 
• Benefit 

2) Perfume

• Daisy 
• Molecule 
• Nina by Nina Richi 
• Channel 

3) School uniform shops- I think school uniform shops would be appropriate because the age range of my station varies from about 18-35 and therefore mothers would be listening to the station.

• Aitken and Niven 
• M&S
• John Lewis 

4) Supermarkets- Again as young adults are going to be listening to my station, they will need to buy food and supplies.

• Tesco 
• M&S
• Sainsburys 
• Iceland 

5) Charities- Both males and Females and a large range of age groups will be drawn in by charity adverts. Certain charities appeal to young people such as animal charities, and others appeal to older people.

• Cancer Research UK  
• Dogs Trust
• RSPCA 
• Comic Relief
• Macmillan 

6) Magazines- I think advertising magazines that directly relate to the audience of my radio station will be good because they can receive similar gossip to what's broadcast on my radio.

• Heat Magazine
• Hello
• OK!

Radioville

I am going to listen to some of the adverts on this website and analyse them, so again I can look at the structure of adverts for when I write my own script.

Radioville

I am first going to analyse the advert for the hybrid Lexus

This advert doesn't have a narrative. It is a voiceover describing the key features of the car. Simultaneously there is music accompanying the voiceover that makes the car and its features feel easy going and relaxed. Although this advert is simple, it delivers all the facts and it is clear that narratives are not always necessary for an advert to be effective. 

I then looked at the advert for the Yorkie Muffin which has a very different structure to the Lexus advert.

There is no music but there are sound effects, of traffic in the background and the rustling of the wrapper. This advert does have a narrative - a comical conversation between 2 brothers, one of which becomes emotional upon receiving the chocolate muffin. The advert ends with a voiceover that names the product and the brand.

One key feature of both adverts is the idea of representation that is used to target very specific audiences. The voiceover in the Lexus advert has a calming tone and sounds quite sophisticated, reflecting the type of audience that is likely to buy this kind of car. The representations in the Yorkie advert are more stereotypically masculine, less sophisticated and in keeping with the typical branding of Yorkie products.

Representation and audience are issues that I will consider very carefully when writing my own adverts.

Adverts to Target Audience

I know that I want to include adverts on my radio station (to target my audience and to reflect the fact that my station is a local radio station) so I'm going to do research into how adverts are structured. I am going to look at adverts online and in print media. Although they are very visual (rather than in an audio format) I will be thinking about how they might work on the radio. I will be thinking about this in regards to slogans, brands, terms and conditions and any other conventions I find.

Below I will be analysing some television adverts and I will be discussing if they would work on the radio or not. 

1) John Lewis Christmas Advert

I don't think this advert would work on the radio because it is almost completely visual. Although there is some music (which plays throughout the whole advert) and sound effects, the narrative of the advert is completely displayed visually and through written words on the screen. 

2) Boots Christmas Advert

I do think this advert would work on the radio because the sound effects make it very clear what is happening (something that could be replicated on the radio). For example at the beginning of the advert you can hear the boy running down the stairs and then slamming the door which makes it clear that he has left the house. In addition there are words to support what is happening visually. This allows the audience to picture what's happening as well as hearing it. 

3) One Child Advert

This advert would work on the radio because it contains mostly speech and it does work without the visual parts. However although it would work, it would not be as powerful because the visual part of the advert connects the audience to an actual human, which makes it more emotive. 

From doing this research I have discovered that there are two kinds of adverts - ones with a narrative and ones without a narrative. On my radio station I want to include at least one of each style. 

It has also made me realise that if I am creating an advert with a narrative I will need to include lots of sound effects and music so that the listeners can visualise whats happening.