Audience

Having listened to lots of different radio stations it's become clear that whilst there are specific conventions associated with the medium of radio across all the stations, the form that these conventions take is dictated by the station or show's target audience. For example, the way the jingle sounds, some of the news stories that have been chosen, and the way the presenters speak is designed to help them connect with their target audience. Adverts appear on particular stations because the companies believe that the station's audience are likely to buy the products being advertised. The type of music being played is also going to appeal directly to the target audience.

When creating my show i've realised that I need to think very carefully about who my target audience is in terms of age, gender, and lifestyle and I'm going to have to make sure that when writing my script and choosing my music, that it's appropriate for the audience that I have identified.

In order to determine who my audience is I will conduct both primary research and secondary research. Primary research I will do by myself by making questionnaires and conducting interviews. This will help to determine who my audience will be. Secondary research will be research that others have already conducted.