Audience and Ofcom

To help me get a better understanding of the audience for existing radio stations that are similar to mine I have decided to visit the Ofcom website to look at character of service sheets for a number of radio stations, before creating my own character of service sheet for my local radio station, based in London, Metro FM.

The Ofcom character of service sheets include useful information regarding audience, specifically where in the country the radio station targets, (the potential reach of the radio station), what type of music dominates the station and the age range of the target audience.

Below are some examples of the character of service sheets I have looked at for Capital FM London, Heart FM London and Kiss FM London:

Below is the character of service sheet I made for my radio station, Metro FM London: