Jingles

When listening to a variety of different radio stations I heard that there are a number of different types of jingles on each radio station. You can hear many of the types of jingle below at the following site, which I used as part of my research.

Radio Jingles

1) Station jingle

• This is played frequently on every show on that radio station
• It contains the station name, the frequency, a slogan that sums up the style of the radio station and hints at the target audience and also possibly music that reflects the audience/genre

2) Show jingles 

• It includes the name of the station, name of the show, and most likely the name of the presenter/presenters, and possible a slogan that even more identifies the tone of the show
• It is supposed to reflect what the show is going to be like (humorous, serious etc..)

3) News jingle

• Probably include the name of the station, with the word 'news' added
• However the tone of the delivery may be more serious, as will the music (dramatic music)
• Occasionally the music reflects the genre of the show

4) Specific competition jingles 

• Music will reflect what the competition is for
• Will hear the name of the station and the excited voice of the presenters talking about what you can win

5) Traffic and travel jingles

• This is played mostly during Breakfast Shows and Drivetime shows (rush hour)
• It includes the name of the station with the word travel or traffic on the end
• It may not have music but it may have sound effects of traffic
• Often as part of the jingle a sponsor will be mentioned (car companies, insurance firms etc..) and there will be a slogan

6) Sports jingles

• It will include the name of the station with the word 'sport' at the end
• Often has up-tempo music to reflect the excitement of sport
• It may include sound effects of crowds cheering
• May include a slogan

7) Weather jingles 

• Will include the name of the station with the word 'weather' at the end
• Its usually sponsored by a company (often things like Ariel, washing powders and fabric conditioners etc..)
• The tone of the jingle is much softer
• Sometimes sound effects are included (of weather)
• The weather is usually more prominent in the morning to give an outlook for the day

I will include a number of these jingles in my show.