Radioville

I am going to listen to some of the adverts on this website and analyse them, so again I can look at the structure of adverts for when I write my own script.

Radioville

I am first going to analyse the advert for the hybrid Lexus

This advert doesn't have a narrative. It is a voiceover describing the key features of the car. Simultaneously there is music accompanying the voiceover that makes the car and its features feel easy going and relaxed. Although this advert is simple, it delivers all the facts and it is clear that narratives are not always necessary for an advert to be effective. 

I then looked at the advert for the Yorkie Muffin which has a very different structure to the Lexus advert.

There is no music but there are sound effects, of traffic in the background and the rustling of the wrapper. This advert does have a narrative - a comical conversation between 2 brothers, one of which becomes emotional upon receiving the chocolate muffin. The advert ends with a voiceover that names the product and the brand.

One key feature of both adverts is the idea of representation that is used to target very specific audiences. The voiceover in the Lexus advert has a calming tone and sounds quite sophisticated, reflecting the type of audience that is likely to buy this kind of car. The representations in the Yorkie advert are more stereotypically masculine, less sophisticated and in keeping with the typical branding of Yorkie products.

Representation and audience are issues that I will consider very carefully when writing my own adverts.