Ideas for Ocado Advert

I wanted to do an advert for Ocado because it fits in with my target audience (20-40 year old females).

• This advert will have a narrative of a busy working women and mother in a number of scenarios that emphasises that she is rushed off her feet and doesn't have time to do the supermarket shop.
• Scenarios will involve woman busy at work, getting the kids ready for school in the morning, stuck in traffic, picking the kids up from school and dropping then at school clubs and getting a phone call from her mother in the evening
• These scenes are accompanied by a voiceover talking about how Ocado can help ease the stress of daily life