Ideas for Dogs Trust advert

I wanted one of my adverts to be a charity advert because I thought that it would fit in with the age and gender of my target audience. I also liked that it would give me the opportunity to use lots of sound effects and music.

Below is a list of possible things to include in my advert:

• Sad, slow music
• Sounds of dogs whimpering or howling
• Sounds of a dog scratching at a door
• Serious voiceover using emotive language with emphasis placed on words that will disturb the audience and provoke an emotional response
• Persuasive techniques and repetition in the voiceover
• Then a change in the music- more uplifting
• A change in the tone of voice on the voiceover to make it sound more reassuring
• Happy bark sound effect
• Squeak of a toy and the voice of the owner
• Contact details
• Name of the company repeated throughout
• A slogan