Thursday, 6 February 2014

Script for Ocado advert

Scene 1
Sounds of children running around and mum shouting frantically
Mum:
'Emma put your books in your bag, do your coat up'
Shouting up the stairs 
Mum: 
'Alfie brush your teeth, you're going to be late for school'

Voiceover:
Here at Ocado we understand that our customers lead busy lives...

Scene 2
Background office sound effects, phones ringing - the woman picks up the phone 
Mum: 
'Crown International, you're through to the General Manager, how can I help...sorry to hear that, i'll get onto it straight away...' (fading out)

Voiceover: 
...and often don't have the time for a weekly shop at the supermarket

Scene 3
Sound effects of engines running, beeping, a siren. Sound effects of dialling of a phone and someone picking up the phone
School Receptionist:
'St George's Middle School'
Mum: 
'Hi, it's Judy, Emma and Alfie's mum, I'm just stuck in terrible traffic. Would you mind hanging onto the kids for a bit...' (fading out)

Voiceover: 
At Ocado we stock big named brands alongside great value Ocado own label groceries. What's more we deliver directly to your home at a time that suits you.

Scene 4
Sound of car door shutting 
Mum: 
'Emma, i'll be back to get you at 7 after i've picked Alfie up from football'

Voiceover: 
Choose from our handy 1 hour delivery slots everyday from 6am-11:30pm.

Scene 5
Sound of key in the front door, door opening, home phone ringing and the mum picking up the phone 
Mum: 
'Hi mum, yeah i've just walked in the door, how are you...' (fading out)

Voiceover: 
Visit ocado.com today for an exclusive £20 off your first Ocado shop.
Ocado the online supermarket, taking the stress out of shopping

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