Steven Russell (chief of police): 'our real worry is that James's condition makes it almost impossible to communicate with him. If he is hurt or in potential danger he is unable to call out, and this is obviously making the search more difficult. James has only been missing for 12 hours, but it is crucial that we establish his whereabouts as quickly as possible.'
News reader: James's parents have appealed for anyone with information regarding James to contact Brixton police.
This will probably be the opening news story on my bulletin because it contains the following news values:
- Immediacy- This is the first time the story has been reported as the child was only reported missing the previous evening. The fact that it is breaking news is one factor that has made me decide to put it as the first story
- Familiarity- The story may be a particular interest to my target audience at it involves a person who lives in the London area
- Impact- Many of the listeners will be parents of young children or may have younger siblings and this kind of story certainly makes listeners feel concerned about their children's welfare. This news value is another contributing factor to the story appearing at the top of the bulletin
- Surprise- Stories of children going missing or being abducted, whilst high profile, are reasonably rare- the shock factor of such a story may help determine the story's position at the top of the news bulletin
- Conflict- There is conflict as a result of the child's disability, making it more difficult for the police involved in the search to find him
- Personalisation- This is a key factor in pushing this story to the top of my news bulletin. Stories involving young children provoke a huge emotional response from the audience
- Negativity- This story could be classified as 'bad news' and as many news bulletins are dominated by negative stories, I saw this as a factor for pushing the story to the top of my bulletin
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