To make my show sound as authentic as possible I did some research into the conventions of adverts. I found that there are two types of adverts, ones with a narrative, and ones without a narrative. I also found that the types of products advertised reflect the target audience of radio station. I tried to add all the conventions that I found while researching, into my adverts on my final radio station.
Analysis of TV Adverts
Analysis of Adverts on Radioville
Potential Products to Advertise
Some adverts don't have a narrative and simply outline what the product is - I chose one of my adverts to be for the release of a soundtrack for the TV show Made in Chelsea, which I thought would be totally appropriate for my audience and suitable for my local radio show that broadcasts to the London area. The clip below features conventions I heard for similar kinds of adverts, such as extracts from the songs featured on the album (prominent, intantly recognisable sections from the songs) and a voiceover that mentions some of the most famous songs, names the product and gives details of the format that the album appears in (along with a release date):
Other adverts have a narrative - for my Ocado advert I created different scenarios of a very busy women who doesn't have time to get the shopping, and therefore she needed Ocado to deliver for her (she is supposed to be a representation of busy working mums across the country). Examples of the scenarios include the women stuck in traffic, her busy at work. her trying to get her kids ready for school and so on. This emphasised how Ocado can help people who lead busy lives like the women in the advert. Below is the finished version of my Ocado advert, including conventions that I heard such as voiceover (which is reassuring and friendly), sound effects used to re-create different locations and different characters. The name of the company is mentioned frequently and there is reference to a website and a slogan (conventions I heard on a number of adverts that I listened to:
Whilst the brief doesn't explicitly ask for the inclusion of adverts, all the listening I did to commercial radio stations made me realise that adverts were an essential convention of radio. I also noticed that they often appear just before or just after the news bulletins that I listened to, so I felt that I had to include them if I wanted my radio extract to sound authentic. Creating adverts also gave me the opportunity to work with a wide range of sound effects, music and other effects that make the adverts sound more authentic, and enabled me to truly show of my knowledge of existing radio (it wouldn't have had the conventions I had noticed of existing radio stations without them).
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